Program 2011.

10.00 - 11.00

 

Komunikacija u realnom vremenu

 

Sasha Savić (Havas Media North America, SAD)
Moderator: Ida Prester

 

11.00 - 11.15

Coffee Break powered by

11.15 - 12.15

 

 

Budućnost besplatne televizije

 

Andreas Rudas (RTL Group, Luksemburg)
Moderator: Igor Bobić (RTL Televizija)

 

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12.15 - 12.30

Coffee Break powered by

12.30 - 13.30

Oglašavanje 2020.

 

Slaven Fisher (BBDO)
Iva Kutle (Digitel)
Zdenka Milanović (McCann Erickson Beograd)
Senad Zaimović (Fabrika)
Moderator: Sandra Babić (Lider)

 

13.30 - 15.00

Lunch Break powered by

15.00 -16.00

Radio 365 dana kasnije

 

Daniel Berdais (Otvoreni radio)
Saša Ćeramilac
(Soundset)
Juraj Hrvačić, ml. (Antena Zagreb, Narodni radio, TotalniFm)
Duško Radić (Hrvatski radio)
Olga Ramljak
(Agencija za elektroničke medije)
Moderator: Duško Ćurlić (HRT)

 

16.00 - 16.15

Coffee Break with HOT HOT break @ T-HT štand

16.15 - 17.15

 

 

 

Više igrača, manje kolača? Fragmentacija TV tržišta

 

Dražen Mavrić (Nova TV)
Ivica Mudrinić (T-HT)
Josip Popovac (HRT)
Johannes Züll (RTL)
Moderator: Jasna Hrvić-Smolec (DMS)

 

Uvod: Magdalena Malinova (AGB Nielsen Istraživanje Medija)

 

17.15 - 17.30

Coffee Break powered by

17.30 - 18.30

 

 

 

Kako radi 'word of mouth' marketing

 

James Whatley (1000heads, Velika Britanija)
Moderator: Nevena Rendeli

 

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10.00 - 11.00

 

 

Click 'n’ Carry

 

Denis Dunat (Siemens)
Ivan Skender (T-HT)

Dalibor Sović (Konzum Online)
Harald Winkelhofer (IQ Mobile)
Moderator: Luka Abrus (Pet Minuta)

 

11.00 - 11.15

Coffee Break powered by

11.15 - 12.15

 

OTT (Over-the-Top): Budućnost isporuke mobilnog video sadržaja

 

Stefan Jenzowski (Siemens, Austrija)
Moderator: Denis Dunat (Siemens)

 

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12.15 - 12.30

Coffee Break powered by

12.30 - 13.30

Free or Fee?

 

Branko Čakarmiš (Pop TV)
Dejan Ljuština
(Deloitte)
Boris Trupčević (Styria)
Tomislav Wruss (EPH)
Moderator: Nikola Vrdoljak (Gingernet)

 

13.30 - 15.00

Lunch Break powered by

15.00 -16.00

Mediji

 

Richard Jakab (Red Bull Media House GmbH, Austrija)
Moderator: Ida Prester

 

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16.00 - 16.15

Coffee Break with HOT HOT break @ T-HT štand

10.00 - 12.00

 

 

Radionica: Stream & Project - Trending in New Media

 

Dorijan Kolundžija (Galerija 12)
Mitar Marinović
(Galerija 12)

 

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12.30 - 13.30

 

Promocija: Radijska strategija - Kako povećati radijsko slušateljstvo

 

Björn Mohr (Radio Intelligence)
Ulf Tjerneld
(Radio Intelligence)

13.30 - 15.00

Lunch Break

15.00 -16.00

Case Study: Internet prodaje! Pogledajte kako to rade odlikaši

 

Angela Buljan Šiber (McCann Digipark)
Saša Škorić (Omnicom Media Group)

 

16.00 - 16.15

Coffee Break

17.00 - 17.30

 

 

 

Prezentacija modela Nedjeljnog Jutarnjeg

 

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Željka Klemenčić (Jutarnji list)
Miran Pavić (Nedjeljni Jutarnji)

Ana Šarić (EPH)

 

 

10.00 - 11.00

 

 

CSR je (samo) PR?

 

Sandro Baričević (The Coca Cola Company)
Violeta Colić
(Premisa)
Renata Godek
(Končar Elektroindustrija)
Aleksandra Kolarić (Deloitte)

Davor Majetć (HUP)

Svetlana Vičerova (NIS Gasprom njeft)
Moderator: Boris Mišević (Nova TV)

 

11.00 - 11.15

Coffee Break

11.15 - 12.15

 

Fenomen dnevnika

 

Iva Gačić (Nova TV)
Ivan Lovreček (RTL)
Zoran Šprajc
(HRT)
Moderator: Denis Kuljiš

 

12.15 - 12.30

Coffee Break powered by

12.30 - 13.30

Puno lipih stvari, al' ne smin reć’

 

Davor Bruketa (Bruketa i Žinić)
Kristijan Gregorić (Karlovačka pivovara)
Predrag Grubić
(Adris grupa)
prof. dr. sc. Feđa Vukić
Moderator: Mislav Togonal (HRT)

 

13.30 - 15.00

Lunch Break

15.00 -16.00

Što je regija?

 

Dr. Alexander Gerschbacher (Karlovačka pivovara)
Peter Van Kol (AMZ)

Jelena Krstović (Delta Holding)
Dario Perković
(Red Bull Adria)
Moderator: Hloverka Novak Srzić (HRT)

 

16.00 - 16.15

Šampanjac break i dodjela nagrada za INDOOR KREATIVCA 2011. godine

 

 

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16.15 - 17.15

 

 

 

Show Me the Money!

 

Jure Košir (CM Sports)
Zdravko Mamić
(Dinamo)
Nataša Rapaić (T-HT)
Sandi Šola
(HRS, IHF)
Davorin Štetner (Kreator grupa)
Moderator: Ivica Blažičko (Sportska Dimenzija)

 

17.15 - 17.30

Coffee Break

17.30 - 18.30

 

 

 

Amerika Vs. Regija

 

Žarko ‘Zak’ Ivković (CUNY Athletic)
Pete Radovich
(CBS Sports)

Moderator: Nevena Randeli (HRT)

 

10.00 - 11.00

 

 

Mediji i tehnologija: Tko pobjeđuje?

 

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Eric Pfanner (International Herald Tribune, Francuska)

Moderator: Ida Prester

 

11.00 - 11.15

Coffee Break

11.15 - 12.15

 

Hrana hrani medije

 

Robert Čoban (Color Press Group)
Tomislav Gretić (Monte Mulini)
Željka Klemenčić (Jutarnji list)
Miodrag Sila (Drugi Plan)
Moderator: Rene Bakalović (Gastronomad)

 

12.15 - 12.30

Coffee Break powered by

12.30 - 13.30

Kako oglašavanje zaista funkcionira

 

Simon White (Grey London, Velika Britanija)
Moderator: Iva Hlavka (Grey)

 

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13.30 - 15.00

Lunch Break

15.00 -16.00

Javni servis servisira javnost

 

Viktorija Car (FPZ)
Božena Matijević
(Večernji list)
Nina Obuljen
(Ministarstvo kulture)
Josip Popovac
(HRT)

Moderator: Nada Zgrabljić Rotar (Sveučilište u Zadru)

 

16.00 - 16.15

Šampanjac break i dodjela nagrada za INDOOR KREATIVCA 2011. godine

 

 

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16.15 - 17.15

 

 

 

Specijaliziraj se ili umri

 

Josip Jagić (Business.hr)
Goran Ogurlić
(Večernji list)
Miran Pavić (Nedjeljni Jutarnji)
Miodrag Šajatović (Lider)
Mislav Šimatović
(Nacional)
Moderator: Mislav Togonal (HRT)

 

17.15 - 17.30

Coffee Break

10.00 - 12.00

 

 

Radionica: Digitalni identitet

 

Ana Penović (Jasno i Glasno)
Boris Ličina - Borja (Jasno i Glasno)

 

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12.15 - 13.15

 

Upoznajte web startupe i kako mogu pomoći vašem brendu ili mediju

Comsight, Slovenija
Mediatoolkit, Hrvatska
Monolith, Hrvatska
Newscurve, Srbija
Socialsense, Hrvatska
Vertical,
Hrvatska
Moderator: Ivan Brezak Brkan (Acumen Connect)

 

 

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13.30 - 15.00

Lunch Break

15.00 - 16.00

Radoinica: Treba li vaš biznis mobilnu aplikaciju

 

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Tomislav Car (Infinum)
Admir Đozović
(T-HT)
Luka Sučić (T-HT)
Luka Abrus (5 minuta)

 

16.00 - 16.15

Coffee Break

16.15 - 17.15

 

 

Konvergencija sadržaja

 

Adrian Ježina (Bnet)
Alemka Lisinski
(T-HT)
Igor Stoimenov
(B92)
Oxana Yanusovskaya (Discovery Networks CEEMEA)
Moderator: Ante Magzan (Adriatic Media)

 

17.15 - 17.30

Coffee Break

17.30 - 18.30

 

 

 

Case study: Advertising uspješnice

 

Damir Ciglar (Imago)
Ekrem Dupanović
(Media Marketing)
Jelena Ivanović (IAA Srbija)
Špela Levičnik Oblak (Luna TBWA)